Matt Putra is an eCommerce expert and fractional CFO for eCommerce brands. He’s built, bought, and consults for many eCom brands.

We dive into…

— Typical eCom Margins
— eCom Must-Haves (Gross Margin, Email Lists, Areas for Improvement)
— eCom Nice to Haves (VIP Groups, 30% Customer Retention, 3 to 1 customer lifetime value over acquisition costs

Episode Resources